Outside The Box

Shortened to OTB, Outside The Box is a perception identity. OTB’s mission is to promote thinking, looking and going beyond the box. The box is referencing the main and current train of thought. Becoming a member of the OTB group is taking your first step toward gaining an alternative perspective and on a path to growing as an individual and part of our society.

Accompanying the base concept, OTB permitted the development of an extended brand motion piece. Move To The Future With Eyes Wide Open plot grants the viewer access to the OTB world and highlights the trophy figurine (full motion link here).

Utilising cubes, squares, and circles, the OTB design language strips away excessive distractions, enabling us to focus purely on the communicated message. It is reminiscent of Kazimir Malevich's later works.