Outside The Box
Accompanying the base concept, OTB permitted the development of an extended brand motion piece. Move To The Future With Eyes Wide Open plot grants the viewer access to the OTB world and highlights the trophy figurine.
Utilising cubes, squares, and circles, the OTB design language strips away excessive distractions, enabling us to focus purely on the communicated message. It is reminiscent of Kazimir Malevich's later works.