Ryan Hegarty

Ebb

Ebb is an ambitious start-up in the business of workflow, fast tech and data. Jumping straight into the overflowing tech domain, they needed to interpose, interrupt, and introduce themselves as contenders who know what they are doing. Founded on a digital product, ebb helps leaders see and understand their teams, identify current obstacles, and pinpoint potential opportunities.

The vision for the brand was grounded in the notion of connecting the unconnected and creating awareness of the unknown, which enables data-driven decisions. Ebb’s brand orientation needed to be directed towards mid and high-level management and underpinned with confidence and efficiency. Additionally, they wished to incorporate the meaning of "ebb" (tide, water, and flow) into the brand language.

I created an almost tangible, perceptually balanced and uncomplicated visual language inspired by a stripped-back interpretation of data visualisation, aesthetically reinforced with an approachable, striking and approachable colour palette that is used across motion, illustration, digital, and print. Ebb’s new brand embodies its principal objectives for approachable growth through the support of people.
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