Plavvy

Plavvy's identity is centred around the hypothetical ability to receive messages from plants and share their responsibility for care. It aims to make owning plants a harmonious experience.

Based on the overarching logo, the design language combines an approachable feel with a refreshing visual expression and a clear and organic appearance.

The Plavvy app features an in-progress illustrative style and revealing animation, which is complemented by a selection of close-up photos. As a whole, Plavvy is aimed at a growing collective of people who want to tackle global warming yet are unsure how to grow their own plants.